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Delta Brands Acquires Dollar Business from Personal Care Products LLC

Delta is a leading supplier of value-priced everyday consumable health, beauty, and household products.

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By: Marie Redding

Senior Editor, Rodman Media


Delta Brands, a leading supplier of value-priced everyday consumable products in the health & beauty/household categories, has announced it has acquired the dollar/value business of Personal Care Products LLC through a newly formed affiliate.

Delta’s newly expanded health & beauty portfolio of brands now includes Lucky Super Soft, Personal Care, Baby Love, My Fair Baby, Clarisse, and Shea Solutions, a few of which are shown above.

Erol Benjenk, EVP, Delta Brands, comments, “Now, our customers can source even more categories of consumables from a single supplier. Our multiple warehouses across the U.S. bring products closer to the end users — and we have a unified team of professionals for whom developing dollar and value products is the only focused mission.”

Founded in 1954, the Delta Group is a family owned international value brand and private label business with operations in the US, Turkey, China, India and with more than 200 associates worldwide. The company also owns a 300,000 sq.ft. state-of-the-art liquid fill factory in Istanbul, Turkey. 

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